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The web page brucesmithltd.co.nz states the following, "Quality textile supplies for the New Zealand market." I saw that the webpage stated " Unit 5,35 Apollo Drive." They also said " For all textile supplies in New Zealand look no further than Bruce Smith Ltd. With years of experience and a strong network of industry connections we represent many textile manufacturers from throughout Asia and Europe and can supply all of your requirements including. Bruce Smith Ltd - Unit 5, 35 Apollo Drive Mairangi Bay Auckland 0632 1010 - T 09 303 2717 - textilesbrucesmith." The meta header had textile supplies as the first optimized keyword. This keyword is followed by yarn and fabrics, fabrics, and textiles which isn't as important as textile supplies. The other words brucesmithltd.co.nz used was New Zealand. Fabrics and textile supplies is included but could not be seen by search crawlers.